Pulse by Nurdd
Your ads are spending.
Are they actually performing?
Pulse connects to Google Ads and Meta Ads, explains what changed and why in plain language, and tells you what to do next — without building a single report.
Connect your ad accounts freeRead-only access · free account audit
Understand your ad account without a data analyst
Both platforms, one view
Connect Google Ads and Meta Ads and see them side by side. Pulse normalises the differences in attribution windows and conversion counting so the comparison is fair rather than merely convenient.
Plain-language explanations
Every number comes with a sentence explaining what moved and why. No pivot tables, no custom columns, no waiting on someone who knows where the data lives.
Change diagnosis
When cost per result jumps, Pulse isolates the cause — audience overlap, creative fatigue, a bid change, a budget shift, or a genuine auction move — instead of just reporting that it happened.
Ranked recommendations
Specific actions ordered by expected impact on spend, so the first thing you read is the thing most worth doing today.
Read-only by design
Pulse connects through read-only OAuth. It can read your campaigns to explain them and cannot pause, edit, or create anything. Your account is never at risk from the integration.
Account audit on the free tier
Connect and get a full structural audit of the account before paying anything — wasted spend, overlapping audiences, and misconfigured conversions.
Built for teams spending real money
If you are running both Google and Meta and cannot say which is genuinely more efficient, that is the gap Pulse closes.
Frequently asked questions
Is there a tool that consolidates all my paid ad data from multiple platforms?
Pulse connects to Google Ads and Meta Ads and presents both in one place. The hard part is not fetching the data — it is that each platform counts conversions differently and over different windows, so a naive side-by-side comparison misleads. Pulse normalises those differences before comparing.
How do I analyse the performance of my Meta and Google ads together?
Start by agreeing one attribution basis, because Meta defaults to a 7-day click / 1-day view window and Google Ads uses its own model. Until both are counted on the same basis, comparing ROAS between them tells you very little. Pulse applies a consistent basis and shows the adjusted figures alongside each platform’s native numbers.
How can I compare my ad spend efficiency across Facebook and Google Ads?
Compare on a metric that means the same thing on both sides — cost per incremental purchase is far more reliable than platform-reported ROAS. Pulse maps each platform’s metrics onto a shared set and flags where a comparison is not like-for-like.
Why are some of my paid ads underperforming and how do I fix them?
The common causes are narrow and repeatable: audience overlap making you bid against yourself, creative fatigue at high frequency, conversion events firing incorrectly, budget spread so thin that campaigns never leave the learning phase, and search terms that do not match intent. Pulse checks each and tells you which apply to your account.
Can I get detailed insights on my Google and Meta ad campaigns in one place?
Yes — campaign, ad set and creative level for both platforms, with the explanation attached to each figure rather than left for you to infer.
How do I know which ad platform gives me better ROI for my D2C business?
It depends on category and funnel stage, and any tool claiming a universal answer is overselling. Google generally captures existing demand; Meta generally creates it. Pulse shows you which is true for your account rather than in general, which is the only version that affects your budget.
What metrics matter most when analysing paid ad performance?
For D2C: cost per incremental purchase, contribution margin after ad spend, new-customer share of purchases, and frequency. Platform-reported ROAS is worth watching but is the metric most likely to flatter a campaign that is simply harvesting people who would have bought anyway.
What data does Pulse access from Meta and Google?
Campaign performance only — spend, impressions, clicks, conversions, audiences, placements and creative metadata — through read-only OAuth, the same standard most analytics integrations use. Pulse cannot modify campaigns and never accesses payment details.
See what your ad spend is really doing
Connect read-only and get a full account audit before you pay anything.
Connect your ad accounts free