The free AI influencer marketing app that runs your campaigns end to end
Search 10M+ creators, detect fake followers with TruAI, forecast ROI before you spend, and attribute real product-level sales after campaigns close. All free.
Download FreeFree forever · No credit card · App Store & Google Play
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Why brands are switching to a free influencer marketing app
- Scrolling databases with no brand-match scoring
- Guessing which creators have real followers and which have bots
- Running campaigns blind, with no ROI forecast
- Chasing invoices and tracking deliverables by hand
- Paying an agency 15–30% commission plus a retainer
- 10M+ profiles filtered by niche, engagement and brand match score
- TruAI scores every profile for fake followers automatically
- A pre-spend ROI forecast before you brief a single creator
- Campaign management, content review and attribution in one app
- Completely free — no subscription, no platform fee, no commission
What is Nia by Nurdd?
Nia is a free AI-powered influencer marketing app built for brands and growth teams, India first. It covers the entire workflow — discovering creators across a database of 10M+ profiles, detecting fake followers with proprietary TruAI technology, and forecasting ROI before you spend a single rupee.
Traditional influencer platforms give you a searchable database and a dashboard. You still do the outreach, guess at follower authenticity, and track results by hand. Nia automates the intelligence layer: it scores every creator for brand fit and follower quality, projects your expected return, and attributes actual product-level sales once campaigns close.
The result is that campaigns which previously needed an agency, a spreadsheet and weeks of coordination can be run in-house by one growth marketer. Download the app, set your category, and start discovering creators in minutes.
Download FreeNot a dashboard. Not a listing service. An intelligence layer.
You use the app. It handles discovery, vetting, forecasting and attribution, end to end.
Discover
Search 10M+ creator profiles by niche, engagement rate, audience demographics and brand match score. Find the right creators in minutes, not weeks.
Vet
Every profile is scored for fake followers by TruAI, Nurdd’s proprietary detection technology. Filter out creators with inflated numbers before spending anything.
Forecast
Enter your budget and get a projected revenue range before briefing any creator. Know your expected return before you commit, not after.
Manage
Send briefs, review content drafts and track posting from inside the app. Run campaigns end to end without email chains or spreadsheets.
Attribute
See exactly which SKUs sold after campaigns close, and which creator drove each sale. Build a performance dataset that makes every future campaign better.
What an agency charges, and what you pay
| What you pay | Agency | Nia by Nurdd |
|---|---|---|
| Commission on campaign spend | 15–30% of spend | Free |
| Monthly retainer | ₹2–5 lakh/mo | None |
| Markup on creator rates | 15–25%, usually hidden | None |
| Fake follower detection | Not included, or charged extra | TruAI built in |
| Pre-spend ROI forecast | Not available | Included |
| Product-level attribution | Rarely | Included |
| Time to first campaign | Weeks of onboarding | Minutes |
| Your total on a ₹50L campaign | ₹7.5L–₹15L+ in commission alone | ₹0 — free forever |
The agency total is the 15–30% management fee on a ₹50 lakh campaign; monthly retainers and creator markups are charged on top. Nia is completely free — no subscription, no platform fee, no percentage of spend. Creator fees are separate either way.
Nia vs Qoruz, Winkl, and doing it yourself
Legacy influencer platforms give you a database. Nia gives you an intelligence layer.
| Feature | Qoruz / Winkl | Doing it yourself | Nia by Nurdd |
|---|---|---|---|
| Creator discovery | Database search | Manual search | AI-matched with brand score |
| Fake follower detection | Basic, or a paid add-on | Guesswork | TruAI built in |
| ROI forecasting | Not available | Not available | Pre-spend projection |
| Campaign management | Dashboard | Spreadsheet | In-app, end to end |
| Attribution | Basic metrics | Manual | Product-level SKU tracking |
| Monthly cost | ₹50K–₹2L/mo SaaS | Your time | Free |
Live on Instagram and YouTube. More platforms shipping.
Every platform we add makes Nia more useful — and it stays free.
- InstagramLive
- YouTubeLive
- X (Twitter)Coming soon
- LinkedInComing soon
Built for brands in every category
- Beauty & Skincare
- Fashion & Apparel
- Food & Nutrition
- Fitness & Wellness
- Home & Lifestyle
- Consumer Electronics
Built for growth teams who move fast
Searchable by niche, engagement rate, audience demographics and brand match score.
Calibrated for Indian accounts, where fake follower patterns differ from global averages.
A projected revenue range before you brief a creator, not a report after the invoice.
Which product sold, driven by which creator, after the campaign closes.
No subscription, no paid tier, no percentage of campaign spend.
Instagram and YouTube today. X and LinkedIn are next.
Common questions about Nia
Is Nia by Nurdd really free?
Yes. Completely free — no subscription, no paid tier, no percentage of campaign spend. Download it by searching "Nurdd" on the App Store or Google Play.
How is Nia different from Qoruz or Winkl?
Qoruz and Winkl give you a database and a dashboard — you still do the searching, vetting and tracking. Nia adds an intelligence layer: TruAI scores every creator for fake followers, the app forecasts your ROI before you spend, and product-level attribution tells you which creator drove which sale. And it is free.
Does Nia replace an influencer marketing agency?
For most brands running campaigns under ₹50 lakh, yes. Nia covers discovery, vetting, forecasting, campaign management and attribution — the complete workflow an agency would handle. Brands that need strategic consulting or creative production may still want an agency alongside it.
How does TruAI fake follower detection work?
TruAI is calibrated specifically for Indian influencer accounts, where fake follower patterns differ from global averages. It analyses follower quality, engagement authenticity and bot activity patterns to give a fake follower percentage for any profile.
What does pre-spend ROI forecasting mean?
Before you brief a single creator, enter your campaign budget into Nia. The app returns a projected revenue range based on the creator’s historical performance and your category benchmarks. You see the expected return before you commit, not after.
Can I use Nia without hiring an agency?
Yes. Nia is built for in-house teams and covers discovery, vetting, forecasting, campaign management and attribution — the complete workflow.
What platforms does Nia support?
Nia currently supports Instagram and YouTube for creator discovery and campaign management. X (Twitter) and LinkedIn are coming.
How does product-level attribution work?
After a campaign closes, Nia tracks which specific SKUs sold and attributes each sale to the creator who drove it, building a performance dataset that makes every future campaign smarter.
For creators
Get discovered by brands that match your audience.
Connect your YouTube channel and let brands find you on verified performance data rather than vanity metrics. Fair briefs, transparent campaigns, real attribution.
For creatorsFor brands & growth teams
Start finding creators for free.
Download Nia, set your category, and start discovering creators matched to your brand in minutes. No credit card, no subscription, no agency required.
Download Free