Nia by Nurdd
The Free Influencer Marketing App
for D2C Brands in India
Discover creators from 10M+ profiles. Detect fake followers with TruAI. Forecast ROI before you spend. Attribute real product-level sales after campaigns close. All free.
Search “Nurdd” on the App Store or Google Play
Everything you need to run influencer campaigns in-house
Creator Discovery
Search 10M+ influencer profiles by niche, engagement rate, audience demographics, and brand match score. Find the right creators for your category in minutes.
TruAI Fake Follower Detection
Every profile is scored for fake followers by TruAI — Nurdd's proprietary detection technology. Set a maximum threshold and filter out creators with inflated numbers before spending anything.
Pre-Spend ROI Forecasting
Enter your budget and get a projected revenue range before briefing any creator. Know your expected return before you commit — not after.
Campaign Management
Send briefs, review content drafts, and track posting from inside the app. Run campaigns end-to-end without email chains or spreadsheets.
Product-Level Attribution
See exactly which SKUs sold after campaigns close, and which creator drove each sale. Build a performance dataset that makes every future campaign better.
Completely Free
No subscription. No platform fee. No percentage of campaign spend. Nurdd's Nia is free to download and use. Search "Nurdd" on the App Store or Google Play.
For creators
Connect your YouTube channel
Creators can optionally connect their YouTube channel to Nia by Nurdd using Sign in with Google. Connecting lets brands see verified performance data when considering you for a campaign, and lets you see how your content performed after a campaign runs. You choose whether to connect — Nia works without it.
What Nia accesses, and why
View your YouTube account
Reads your channel name, videos and playlists so we can verify you own the channel and display your content in your Nia creator profile.
View YouTube Analytics reports for your YouTube content
Reads views, watch time, engagement and audience demographics so brands see genuine performance data instead of self-reported numbers, and so campaign results can be attributed to your channel.
See your personal info and primary Google Account email address
Creates your Nia account and signs you in. We use your name, profile picture and email address for your creator profile and to contact you about campaigns.
Nia has read-only access. Nia cannot upload, edit, delete or publish videos, playlists, comments or channel settings on your behalf.
You can disconnect your channel at any time from inside the app, or revoke access directly at Google Account permissions. Nia's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. By connecting your channel you also agree to the YouTube Terms of Service. See our Privacy Policy for how this data is stored, retained and deleted, and the Google Privacy Policy.
Built for Indian D2C brands
Nia is designed specifically for the Indian market, where fake followers are widespread and most platforms charge fees that don't make sense at early scale.
Frequently asked questions
Is Nia by Nurdd really free?
Yes. Completely free — no subscription, no paid tier, no percentage of campaign spend. Download by searching "Nurdd" on the App Store or Google Play.
How do I find Nia on the App Store?
Search "Nurdd" on the Apple App Store or Google Play Store. Nia is listed under the Nurdd brand. You can also use the link onelink.to/8sd3uf to go directly to the download page.
Does Nurdd work for micro-influencers?
Yes. Nia's database of 10M+ profiles includes micro-influencers (10K–200K followers), which are typically the highest-performing segment for Indian D2C brands. You can filter specifically for micro-influencers by follower range.
What makes TruAI different from other fake follower tools?
TruAI is calibrated specifically for Indian influencer accounts, where fake follower patterns differ from global averages. It analyses follower quality, engagement authenticity, and bot activity patterns to give a precise fake follower percentage for any profile.
Can I use Nurdd without an influencer marketing agency?
Yes. Nia is built for in-house teams. It covers discovery, vetting, forecasting, campaign management, and attribution — the complete workflow an agency would handle, at no cost.
Why does Nia ask to connect my YouTube channel?
Connecting is optional and is only for creators. Nia reads your channel details and YouTube Analytics so brands can see verified performance data rather than self-reported numbers, and so campaign results can be attributed to your channel. Access is read-only — Nia cannot upload, edit or delete anything on your channel. You can disconnect in the app or revoke access at myaccount.google.com/permissions at any time.
Start finding creators for free
Search “Nurdd” on the App Store or Google Play. No credit card. No subscription.
Download Nia — Free