Noma by Nurdd
Is your brand showing up
in AI search answers?
When a customer asks ChatGPT or Perplexity for a recommendation in your category, an answer gets generated with specific brands named. Noma tracks whether one of them is you.
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Measure what AI engines say about you
Mention tracking across four engines
Noma runs your category prompts against ChatGPT, Perplexity, Google Gemini and Claude on a schedule, and records whether your brand appears in the answer each engine generates.
Share of voice against competitors
See which brands are named instead of yours, how often, and for which prompts. Share of voice is measured per prompt, because visibility is never uniform across a category.
Citation source tracking
When an engine cites a page, Noma records which one. That tells you whether AI answers are drawing on your site, a marketplace listing, a review roundup, or a competitor’s blog.
Prompt set builder
Start from the questions your customers actually ask rather than keywords. Noma helps you assemble and maintain the prompt set that matters for your category.
Week-over-week trend
AI answers change as models and their sources update. Noma tracks movement over time so you can tell a real shift from noise in a single reading.
GEO recommendations
Specific changes ranked by expected impact — the pages to write, the wording to fix, and the structured data to add so engines can quote you cleanly.
Built for brands competing on discovery
Customers increasingly ask an AI engine before they open a search page. Noma is for teams that need to know whether they are in that answer.
Frequently asked questions
How do I check if my brand appears in ChatGPT and other AI search results?
Ask each engine the questions your customers ask — "best sunscreen for oily skin in India", not your brand name — and record whether you are named in the answer. Do it across ChatGPT, Perplexity, Gemini and Claude, and repeat on a fixed schedule, because answers change as models and their sources update. Noma automates that loop and keeps the history.
What is the difference between traditional SEO and AI search visibility?
SEO measures where your page ranks in a list of blue links. AI search visibility measures whether your brand is named inside a generated answer, where there is no list and often no click. A page can rank third for a keyword and never be mentioned by an AI engine answering the same question — the two are measured differently and improved differently.
Why does my brand not show up in AI chatbot search results?
Usually one of four reasons: there is no citable source that states plainly what you sell and who you sell it to; your category pages describe features rather than answering questions; third-party roundups and comparisons name competitors and not you; or your site lacks the structured data that helps engines attribute a claim to your brand. Noma identifies which of these applies to your category.
Can I track how often ChatGPT mentions my brand or my competitors?
Yes. Noma records mentions per prompt for your brand and the competitors you choose to track, so you can see share of voice by question rather than a single site-wide number. Visibility is rarely uniform — most brands are strong on a handful of prompts and absent on the rest.
How often should I check my brand’s ChatGPT visibility, and which metrics matter?
Weekly is enough for most D2C categories. The metrics that matter are mention rate (how often you appear across your prompt set), citation share (how often your own pages are the source), competitor gap (who is named instead), and sentiment (how you are described when you do appear).
What tools track brand visibility across AI search engines like Gemini and ChatGPT?
This is a young category. Noma is one option and there are others including Profound, Peec AI, Otterly and Scrunch. They differ mainly in which engines they cover, whether they track citation sources as well as mentions, and how prompt sets are built. Noma is built around Indian D2C categories and tracks all four major engines.
How do I improve my brand visibility in AI search compared to competitors?
In rough order of impact: publish pages that answer the exact question in the first two sentences; state facts an engine can quote and verify; earn mentions in the third-party roundups engines already cite for your category; add structured data so claims are attributable; and keep it current, because engines favour recent sources for commercial questions.
Is there a way to see what ChatGPT says about my brand?
Yes. Alongside whether you were mentioned, Noma captures the wording used to describe you, which matters as much as the mention itself — being named as "a budget option" is a different outcome to being named as "the category leader", and only one of those is worth optimising toward.
What is generative engine optimization (GEO)?
GEO is the practice of making a brand more likely to be cited and recommended by AI answer engines. It overlaps with SEO on fundamentals like crawlability and structured data, but diverges on what counts as success: inclusion in a generated answer rather than position in a ranked list.
Is Noma free to try?
Noma offers a 14-day free trial with no credit card required. You can connect your brand, build a prompt set, and see your first visibility report inside that window.
Find out where you stand
Build your prompt set and see your first AI visibility report in minutes.
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