For Creators
Get discovered by the brands
already looking for you
D2C brands use Nia by Nurdd to find creators. Build a profile, connect your channel, and let verified performance data do the pitching instead of a screenshot in a media kit.
Join free — App Store & Google PlaySearch “Nurdd” on the App Store or Google Play
How it works
Create your profile
Download Nia by Nurdd and set up a creator profile with your niche, audience and the categories you want to work in. Free, and there is no application queue.
Connect your channel
Optionally connect YouTube with Sign in with Google. Nia reads your public channel details and YouTube Analytics so brands see verified numbers rather than screenshots you had to assemble yourself.
Get matched to campaigns
Brands search by niche, audience quality and category fit. Verified performance data puts you in front of brands who are budgeting for creators like you.
Get paid, and prove it worked
Campaign results are attributed at product level, so the value you drove is recorded. That record is what justifies your rate on the next brief.
Why connect your channel
Verified numbers beat screenshots
Most creators pitch with a screenshot of their analytics. A connected channel means brands see figures they can trust, which shortens negotiation and removes the suspicion that follows inflated media kits.
Fake followers hurt you too
TruAI scores every profile for inauthentic followers. If your audience is real, that scoring works in your favour — it separates you from accounts that bought their way to a follower count.
Your results become your rate card
Product-level attribution builds a track record of what your content actually sold. Over time that is far more persuasive than follower count, and it is portable across every brand you work with.
Read-only, and reversible
Nia can never post, edit or delete anything on your channel. You can disconnect from inside the app or revoke access from your Google account at any moment.
Read the full detail on what is accessed and how to revoke it in our Privacy Policy.
Frequently asked questions
Is it free for creators?
Yes. Nia by Nurdd is free to download and use. There is no listing fee, no subscription, and no commission taken from what a brand pays you.
Why does Nia ask to connect my YouTube channel?
So brands can see verified performance rather than self-reported numbers, and so results from a campaign can be attributed to your channel. Connecting is optional — you can build a profile without it — but connected creators are considerably easier for brands to shortlist.
What can Nia do with my YouTube account?
It reads your channel details, videos and playlists, and your YouTube Analytics reports. Every permission requested is read-only: Nia cannot upload, edit, delete or publish videos, playlists, comments or channel settings on your behalf.
Can I disconnect my channel later?
At any time — from inside the app, or by revoking access at myaccount.google.com/permissions. Stored YouTube data is deleted within 30 days of disconnecting. See the Privacy Policy for the detail.
How many followers do I need to join?
There is no minimum. Nano and micro creators consistently deliver the strongest engagement for Indian D2C brands, and brands filter on audience quality and category fit rather than raw follower count.
Do I have to be on YouTube?
No. Instagram creators make up much of the network. YouTube connection is one way to add verified performance data to your profile, not a requirement for joining.
Start getting briefs
Free to join. No listing fee, no commission on what brands pay you.
Download Nia by Nurdd — Free