Marketing intelligence for pharma brands
Pharma cannot market the way consumer brands do, which makes AI visibility unusually important: the assistant is answering questions about your product whether or not you participate.
What makes pharmaceutical and OTC brands different
Assistants describe your product without you
Questions about uses, dosage and side effects get answered from whatever sources exist. If yours are not among them, someone else defines your product.
Promotional rules close most other channels
Direct-to-consumer promotion of prescription products is restricted, so the usual creator playbook does not apply and visibility becomes the whole question.
Misinformation is a safety issue, not just a marketing one
An assistant confidently repeating an inaccurate claim about your product is a reputational and safety problem before it is a visibility one.
These questions are being answered without you
Assistants answer category questions with a handful of brand names. Noma tracks whether yours is one of them, across ChatGPT, Perplexity, Gemini, Claude and Grok.
- what is [molecule] used for
- side effects of [product]
- is [brand] the same as the generic
- best OTC remedy for [symptom] in India
Three agents, three separate jobs
Know the audience is real before you pay for it
Creator budgets in pharma are set against follower counts, which is the number most likely to be bought.
- TruAI scores follower quality profile by profile, calibrated for Indian accounts
- Forecast expected return before the brief goes out, not after the invoice
- Attribute sales to the product, so you learn which creator sells what
Be named when an assistant answers
Category questions are increasingly answered with a handful of brand names, chosen without anyone visiting a website.
- Daily tracking across ChatGPT, Perplexity, Gemini, Claude and Grok
- Share of voice per prompt, and which competitor is named instead
- A 12-point audit of whether your pages can be quoted cleanly
Find the spend that is not working
Read-only access to Meta and Google Ads, explained in plain language rather than another dashboard.
- Creative fatigue flagged before performance drops
- Wasted spend pinpointed at campaign, ad set and creative level
- A full account audit the moment you connect
Playbooks worth starting with
- AI Search VisibilityWhat Is Share of Voice in AI Search and How Do You Actually Measure It?
- AI Search VisibilityHow to Run a Competitor AI Visibility Audit in One Afternoon (No Agency Required)
- AI Search VisibilityHow to Get Cited by Gemini Specifically (It Works Differently From ChatGPT and Perplexity)
- AI Search VisibilityNoma vs Traditional SEO Tools: What Ahrefs and Semrush Genuinely Cannot Do for You in 2026
- Paid MediaWhat a Healthy Google Ads Account Looks Like vs What Most D2C Brands Actually Have
- Paid MediaWhy Your Google Ads ROAS Is Lying to You (And What the Real Number Looks Like)
Common questions
Can pharma brands use influencer marketing in India?
Very little of the standard playbook applies. Direct-to-consumer promotion of prescription medicines is restricted, and OTC promotion is bound by advertising codes covering claims and testimonials. What remains is disease awareness and education, which has its own rules and usually involves qualified professionals rather than lifestyle creators. For most pharma brands the practical surface is understanding and correcting how assistants describe their products, plus analysis of the paid media that is permitted.
Stop guessing which half is working
Nia, Noma and Pulse work independently. Start with the one that hurts most.