Marketing intelligence for B2B SaaS
Software buyers now ask an assistant for a shortlist before they ask a colleague. That shortlist is assembled from review sites, comparison posts and documentation — and for most vendors, not from their own website.
What makes B2B SaaS companies different
The shortlist is built before you hear about it
"Best tool for X" returns three or four names with a sentence each. Vendors outside that answer are not evaluated and never learn they were skipped.
Review sites get cited, your site does not
Comparison roundups are structured to be summarised. Product pages written in feature language give an assistant nothing to quote.
Competitors define your category page
If a competitor publishes the comparison and you do not, their framing becomes the answer to questions about your own product.
These questions are being answered without you
Assistants answer category questions with a handful of brand names. Noma tracks whether yours is one of them, across ChatGPT, Perplexity, Gemini, Claude and Grok.
- best [category] software for small business
- [competitor] alternatives in India
- which tool integrates with [platform]
- is [product] worth the price for a startup
Three agents, three separate jobs
Know the audience is real before you pay for it
Creator budgets in b2b saas are set against follower counts, which is the number most likely to be bought.
- TruAI scores follower quality profile by profile, calibrated for Indian accounts
- Forecast expected return before the brief goes out, not after the invoice
- Attribute sales to the product, so you learn which creator sells what
Be named when an assistant answers
Category questions are increasingly answered with a handful of brand names, chosen without anyone visiting a website.
- Daily tracking across ChatGPT, Perplexity, Gemini, Claude and Grok
- Share of voice per prompt, and which competitor is named instead
- A 12-point audit of whether your pages can be quoted cleanly
Find the spend that is not working
Read-only access to Meta and Google Ads, explained in plain language rather than another dashboard.
- Creative fatigue flagged before performance drops
- Wasted spend pinpointed at campaign, ad set and creative level
- A full account audit the moment you connect
Playbooks worth starting with
- AI Search VisibilityWhat Is Share of Voice in AI Search and How Do You Actually Measure It?
- AI Search VisibilityNoma vs Traditional SEO Tools: What Ahrefs and Semrush Genuinely Cannot Do for You in 2026
- AI Search VisibilityHow to Run a Competitor AI Visibility Audit in One Afternoon (No Agency Required)
- AI Search VisibilityHow to Get Cited by Gemini Specifically (It Works Differently From ChatGPT and Perplexity)
- Paid MediaWhat a Healthy Google Ads Account Looks Like vs What Most D2C Brands Actually Have
- Paid MediaWhy Your Google Ads ROAS Is Lying to You (And What the Real Number Looks Like)
Common questions
Why is AI search visibility more urgent for B2B SaaS than influencer marketing?
Because the buying journey barely involves creators and increasingly begins with an assistant. A buyer asks for a shortlist, gets three or four names, and evaluates those. Being absent is not a ranking problem you can see in analytics — there is no impression, no click and no record of the loss. The practical starting point is finding which sources an assistant cites for your category questions, because those sources, not your website, currently decide whether you are considered.
Stop guessing which half is working
Nia, Noma and Pulse work independently. Start with the one that hurts most.