Marketing intelligence for universities
Course selection is a months-long research project run mostly by teenagers and their parents, and it now starts with an assistant rather than a ranking site.
What makes universities and colleges different
Two decision makers, different questions
Students ask about campus life and placement; parents ask about fees, safety and outcomes. Content aimed at one is invisible to the other.
Ranking sites answer for you
Assistants cite league tables and aggregator listings, which compress an institution into a number and a fee range.
The cycle is annual and the feedback is late
A campaign runs in one admissions season and is judged in the next, which makes in-flight correction almost impossible without leading indicators.
These questions are being answered without you
Assistants answer category questions with a handful of brand names. Noma tracks whether yours is one of them, across ChatGPT, Perplexity, Gemini, Claude and Grok.
- best colleges in India for data science
- is [university] good for placements
- [university] vs [university] which is better
- fees for an MBA at [institution]
Three agents, three separate jobs
Know the audience is real before you pay for it
Creator budgets in higher education are set against follower counts, which is the number most likely to be bought.
- TruAI scores follower quality profile by profile, calibrated for Indian accounts
- Forecast expected return before the brief goes out, not after the invoice
- Attribute sales to the product, so you learn which creator sells what
Be named when an assistant answers
Category questions are increasingly answered with a handful of brand names, chosen without anyone visiting a website.
- Daily tracking across ChatGPT, Perplexity, Gemini, Claude and Grok
- Share of voice per prompt, and which competitor is named instead
- A 12-point audit of whether your pages can be quoted cleanly
Find the spend that is not working
Read-only access to Meta and Google Ads, explained in plain language rather than another dashboard.
- Creative fatigue flagged before performance drops
- Wasted spend pinpointed at campaign, ad set and creative level
- A full account audit the moment you connect
Playbooks worth starting with
- AI Search VisibilityWhat Is Share of Voice in AI Search and How Do You Actually Measure It?
- AI Search VisibilityHow to Run a Competitor AI Visibility Audit in One Afternoon (No Agency Required)
- AI Search VisibilityHow to Get Cited by Gemini Specifically (It Works Differently From ChatGPT and Perplexity)
- Influencer MarketingHow to Find Micro Influencers in India Who Actually Drive Sales (Not Just Engagement)
- Attribution & MeasurementInfluencer Marketing Benchmarks India 2026: Engagement, Conversion, and Cost by Tier
- Paid MediaWhat a Healthy Google Ads Account Looks Like vs What Most D2C Brands Actually Have
Common questions
How do universities get cited by AI assistants during course selection?
By publishing the specifics ranking sites cannot. Actual placement data by programme, honest fee breakdowns including the costs prospectuses omit, course structures, faculty research and student outcomes get quoted because they answer the question completely. Language about world-class facilities does not. It is also worth tracking per programme rather than per institution — an assistant answering about data science consults entirely different sources from one answering about law.
Stop guessing which half is working
Nia, Noma and Pulse work independently. Start with the one that hurts most.