Marketing intelligence for tour operators
Itinerary questions are the most assistant-friendly query class in travel. Somebody is answering how to spend five days in Ladakh, and it is probably not you.
What makes tour operators and experience brands different
Itinerary answers are written without you
How many days, best time, what to book — exactly the questions assistants answer well, and the operators named in them get the enquiry.
Enquiries are the metric, conversion is the problem
Travel enquiries convert slowly and unevenly. Campaigns optimised to enquiry volume reliably buy the least serious ones.
Creator trips are hard to price and harder to evaluate
The cost is real, the content is beautiful, and the booking lift is rarely measured against any baseline.
These questions are being answered without you
Assistants answer category questions with a handful of brand names. Noma tracks whether yours is one of them, across ChatGPT, Perplexity, Gemini, Claude and Grok.
- best time to visit Ladakh
- 5 day itinerary for Kerala
- which company for the Everest base camp trek
- is [operator] reliable for group tours
Three agents, three separate jobs
Know the audience is real before you pay for it
Creator budgets in tours & experiences are set against follower counts, which is the number most likely to be bought.
- TruAI scores follower quality profile by profile, calibrated for Indian accounts
- Forecast expected return before the brief goes out, not after the invoice
- Attribute sales to the product, so you learn which creator sells what
Be named when an assistant answers
Category questions are increasingly answered with a handful of brand names, chosen without anyone visiting a website.
- Daily tracking across ChatGPT, Perplexity, Gemini, Claude and Grok
- Share of voice per prompt, and which competitor is named instead
- A 12-point audit of whether your pages can be quoted cleanly
Find the spend that is not working
Read-only access to Meta and Google Ads, explained in plain language rather than another dashboard.
- Creative fatigue flagged before performance drops
- Wasted spend pinpointed at campaign, ad set and creative level
- A full account audit the moment you connect
Playbooks worth starting with
- AI Search VisibilityWhat Is Share of Voice in AI Search and How Do You Actually Measure It?
- AI Search VisibilityHow to Get Cited by Gemini Specifically (It Works Differently From ChatGPT and Perplexity)
- AI Search VisibilityHow to Run a Competitor AI Visibility Audit in One Afternoon (No Agency Required)
- Influencer MarketingHow to Find Micro Influencers in India Who Actually Drive Sales (Not Just Engagement)
- Paid MediaWhat a Healthy Google Ads Account Looks Like vs What Most D2C Brands Actually Have
Common questions
What content actually gets a tour operator cited by an assistant?
Specific, structured, answerable content. Day-by-day itineraries, honest seasonal guidance including when not to go, permit and logistics explanations, and clear pricing bands all get quoted because they answer a question completely. Copy about unforgettable experiences does not, because there is nothing in it to extract. The fastest test is to ask an assistant the questions your customers ask and look at which sources it cites.
Stop guessing which half is working
Nia, Noma and Pulse work independently. Start with the one that hurts most.