Marketing intelligence for hotels & resorts
Travel is one of the most AI-answered categories that exists, and hotels are where the answer is least likely to name the property. It names an aggregator instead.
What makes hotels and resorts different
OTAs own the citation
Ask for the best resort in a destination and the answer is assembled from booking platforms. The property paying commission on every booking is also funding the source that outranks it.
Creator stays are budgeted as barter and measured as nothing
A hosted stay has a real cost in rooms and covers. Almost nobody measures what it returned, because the booking arrives weeks later through another channel.
Seasonality hides paid media waste
Demand swings hard enough that a badly performing campaign looks acceptable in season, and the diagnosis never happens.
These questions are being answered without you
Assistants answer category questions with a handful of brand names. Noma tracks whether yours is one of them, across ChatGPT, Perplexity, Gemini, Claude and Grok.
- best resorts in Goa for couples
- where to stay in Udaipur under 10000
- is [hotel] good for families
- best boutique hotels in Himachal
Three agents, three separate jobs
Know the audience is real before you pay for it
Creator budgets in hotels & resorts are set against follower counts, which is the number most likely to be bought.
- TruAI scores follower quality profile by profile, calibrated for Indian accounts
- Forecast expected return before the brief goes out, not after the invoice
- Attribute sales to the product, so you learn which creator sells what
Be named when an assistant answers
Category questions are increasingly answered with a handful of brand names, chosen without anyone visiting a website.
- Daily tracking across ChatGPT, Perplexity, Gemini, Claude and Grok
- Share of voice per prompt, and which competitor is named instead
- A 12-point audit of whether your pages can be quoted cleanly
Find the spend that is not working
Read-only access to Meta and Google Ads, explained in plain language rather than another dashboard.
- Creative fatigue flagged before performance drops
- Wasted spend pinpointed at campaign, ad set and creative level
- A full account audit the moment you connect
Playbooks worth starting with
- AI Search VisibilityWhat Is Share of Voice in AI Search and How Do You Actually Measure It?
- AI Search VisibilityHow to Run a Competitor AI Visibility Audit in One Afternoon (No Agency Required)
- Attribution & MeasurementInfluencer Marketing Benchmarks India 2026: Engagement, Conversion, and Cost by Tier
- Paid MediaWhy Your Google Ads ROAS Is Lying to You (And What the Real Number Looks Like)
- Paid MediaWhy Your Meta Retargeting Ads Are Showing to People Who Will Never Buy Again
Common questions
How do hotels measure the return on hosted creator stays?
Start by costing them honestly — rooms at marginal cost plus food and staff time — because a stay budgeted at zero cannot be evaluated. Then measure direct booking lift and branded search over the two to six weeks after publication rather than immediate conversions, since travel decisions run long. Booking codes work better here than in most categories because the purchase is high-value and infrequent. At selection stage, audience geography matters more than follower count for a property serving specific source markets.
Stop guessing which half is working
Nia, Noma and Pulse work independently. Start with the one that hurts most.