Marketing intelligence for gyms & studios
Fitness is bought locally and researched socially. The gym gets chosen from a shortlist of three within a four-kilometre radius, and increasingly that shortlist comes from an assistant.
What makes gyms, studios and fitness chains different
Radius decides everything
Visibility outside the catchment is worthless. A city-level view of how you are doing says almost nothing about whether the studio fills.
Trials convert at wildly different rates by source
Creator-driven trials and discount-driven trials look identical at signup and completely different at month three.
Churn makes acquisition cost meaningless alone
Cost per signup is a comfortable number. Cost per member still paying in month six is the real one, and it sits far downstream of any ad report.
These questions are being answered without you
Assistants answer category questions with a handful of brand names. Noma tracks whether yours is one of them, across ChatGPT, Perplexity, Gemini, Claude and Grok.
- best gym in [locality]
- which fitness studio has good trainers near me
- is [chain] worth the membership
- best place for CrossFit in [city]
Three agents, three separate jobs
Know the audience is real before you pay for it
Creator budgets in gyms & studios are set against follower counts, which is the number most likely to be bought.
- TruAI scores follower quality profile by profile, calibrated for Indian accounts
- Forecast expected return before the brief goes out, not after the invoice
- Attribute sales to the product, so you learn which creator sells what
Be named when an assistant answers
Category questions are increasingly answered with a handful of brand names, chosen without anyone visiting a website.
- Daily tracking across ChatGPT, Perplexity, Gemini, Claude and Grok
- Share of voice per prompt, and which competitor is named instead
- A 12-point audit of whether your pages can be quoted cleanly
Find the spend that is not working
Read-only access to Meta and Google Ads, explained in plain language rather than another dashboard.
- Creative fatigue flagged before performance drops
- Wasted spend pinpointed at campaign, ad set and creative level
- A full account audit the moment you connect
Playbooks worth starting with
- Influencer MarketingHow to Find Micro Influencers in India Who Actually Drive Sales (Not Just Engagement)
- AI Search VisibilityWhat Is Share of Voice in AI Search and How Do You Actually Measure It?
- AI Search VisibilityHow to Run a Competitor AI Visibility Audit in One Afternoon (No Agency Required)
- Attribution & MeasurementHow to Build an Influencer Attribution System From Scratch With Zero Tech Resources
- Paid MediaHow to Cut Your Meta Ads Cost Per Purchase Without Reducing Your Budget
Common questions
How should a gym measure creator campaigns beyond signups?
On retained members, not trials. Fitness has an unusually wide gap between signup and revenue, because people a discount attracts and people a trusted recommendation attracts behave very differently by month three. Tag the source at signup, then compare cohorts on retention rather than volume. A creator producing thirty signups at sixty percent six-month retention is worth several times one producing eighty at fifteen — and the ad platform will rank them the other way round.
Stop guessing which half is working
Nia, Noma and Pulse work independently. Start with the one that hurts most.