Marketing intelligence for luxury brands
Luxury has the opposite measurement problem to everyone else. The audience is small, the purchase is considered, and the cheapest way to hit a quarterly target is the one thing that damages the brand permanently.
What makes luxury and premium brands different
Performance pressure pulls towards discounting
A discount always beats a brand campaign on this quarter and always loses over five years. Without cohort measurement there is no argument against it.
Small audiences make vetting decisive
When a campaign involves six creators rather than sixty, one inflated audience is a sixth of the budget rather than a rounding error.
Assistants default to the accessible option
Asked for the best in a category, an assistant frequently names the widely reviewed mid-market brand. Premium positioning does not survive summarisation unless the sources explain why it exists.
These questions are being answered without you
Assistants answer category questions with a handful of brand names. Noma tracks whether yours is one of them, across ChatGPT, Perplexity, Gemini, Claude and Grok.
- best luxury [category] brands in India
- is [brand] worth the price
- [brand] vs [competitor] quality comparison
- where to buy authentic [brand] in India
Three agents, three separate jobs
Know the audience is real before you pay for it
Creator budgets in luxury are set against follower counts, which is the number most likely to be bought.
- TruAI scores follower quality profile by profile, calibrated for Indian accounts
- Forecast expected return before the brief goes out, not after the invoice
- Attribute sales to the product, so you learn which creator sells what
Be named when an assistant answers
Category questions are increasingly answered with a handful of brand names, chosen without anyone visiting a website.
- Daily tracking across ChatGPT, Perplexity, Gemini, Claude and Grok
- Share of voice per prompt, and which competitor is named instead
- A 12-point audit of whether your pages can be quoted cleanly
Find the spend that is not working
Read-only access to Meta and Google Ads, explained in plain language rather than another dashboard.
- Creative fatigue flagged before performance drops
- Wasted spend pinpointed at campaign, ad set and creative level
- A full account audit the moment you connect
Playbooks worth starting with
- Attribution & MeasurementInfluencer Marketing Benchmarks India 2026: Engagement, Conversion, and Cost by Tier
- AI Search VisibilityWhat Is Share of Voice in AI Search and How Do You Actually Measure It?
- AI Search VisibilityHow to Get Cited by Gemini Specifically (It Works Differently From ChatGPT and Perplexity)
- Attribution & MeasurementHow to Build an Influencer Attribution System From Scratch With Zero Tech Resources
- Paid MediaWhat a Healthy Google Ads Account Looks Like vs What Most D2C Brands Actually Have
Common questions
How should luxury brands measure creator campaigns without chasing clicks?
By measuring consideration rather than immediate conversion. A luxury purchase rarely follows a post inside an attribution window, so click-based measurement will always make creator work look weak. What moves measurably is branded search, direct traffic and store enquiry rate in the days after a campaign, plus repeat and referral behaviour among exposed cohorts. Forecast against reach and audience quality rather than promising a conversion number the category does not produce.
Stop guessing which half is working
Nia, Noma and Pulse work independently. Start with the one that hurts most.