Marketing intelligence for banks
Financial products are chosen after comparison, and comparison has moved. The shortlist an assistant produces is now the shortlist, assembled from sources you mostly do not control.
What makes banks and financial institutions different
Comparison sites answer for you
Ask which account or card to choose and the citation usually goes to an aggregator. Your product pages are written to convert, not to be quoted.
Creator work carries real compliance exposure
Financial content is regulated, disclosure is mandatory, and the institution carries the risk for what a creator says. Audience verification becomes a compliance control, not only a performance one.
Acquisition cost hides behind lead volume
Campaigns optimised to form fills produce applications that never fund. The cost that matters is per funded account, which sits weeks downstream.
These questions are being answered without you
Assistants answer category questions with a handful of brand names. Noma tracks whether yours is one of them, across ChatGPT, Perplexity, Gemini, Claude and Grok.
- best savings account interest rate in India
- which credit card is best for online shopping
- is [bank] good for a salary account
- best bank for NRI accounts
Three agents, three separate jobs
Know the audience is real before you pay for it
Creator budgets in banking are set against follower counts, which is the number most likely to be bought.
- TruAI scores follower quality profile by profile, calibrated for Indian accounts
- Forecast expected return before the brief goes out, not after the invoice
- Attribute sales to the product, so you learn which creator sells what
Be named when an assistant answers
Category questions are increasingly answered with a handful of brand names, chosen without anyone visiting a website.
- Daily tracking across ChatGPT, Perplexity, Gemini, Claude and Grok
- Share of voice per prompt, and which competitor is named instead
- A 12-point audit of whether your pages can be quoted cleanly
Find the spend that is not working
Read-only access to Meta and Google Ads, explained in plain language rather than another dashboard.
- Creative fatigue flagged before performance drops
- Wasted spend pinpointed at campaign, ad set and creative level
- A full account audit the moment you connect
Playbooks worth starting with
- AI Search VisibilityWhat Is Share of Voice in AI Search and How Do You Actually Measure It?
- AI Search VisibilityHow to Run a Competitor AI Visibility Audit in One Afternoon (No Agency Required)
- AI Search VisibilityNoma vs Traditional SEO Tools: What Ahrefs and Semrush Genuinely Cannot Do for You in 2026
- Paid MediaWhy Your Google Ads ROAS Is Lying to You (And What the Real Number Looks Like)
- Paid MediaWhat a Healthy Google Ads Account Looks Like vs What Most D2C Brands Actually Have
- Attribution & MeasurementInfluencer Marketing Benchmarks India 2026: Engagement, Conversion, and Cost by Tier
Common questions
Can banks work with creators given the regulatory constraints?
Yes, within tight limits. Indian rules require clear disclosure of paid partnerships and prohibit misleading or unsubstantiated claims about financial products, and the institution remains accountable for what is said on its behalf. In practice that means scripted briefs rather than creative freedom, documented approvals, and creators whose audiences are verifiable — an inflated account increases regulatory exposure while delivering none of the reach it was paid for. Most institutions find AI visibility the lower-risk place to start.
Stop guessing which half is working
Nia, Noma and Pulse work independently. Start with the one that hurts most.