Marketing intelligence for insurance brands
Insurance is bought after a comparison nobody enjoys doing, which makes it the ideal thing to delegate to an assistant. Whoever gets named has already won most of the decision.
What makes insurance providers different
The shortlist forms before you are contacted
Assistants answer comparison questions with three or four names and a reason each. Absence from that answer is invisible, unmeasured and expensive.
Aggregators own the citations
Comparison portals are structured to be quoted. Insurer sites are structured to sell, which makes them harder to summarise and easier to skip.
Lead volume is a misleading target
Campaigns optimised for enquiries generate enormous unqualified volume. The number that matters is issued policies.
These questions are being answered without you
Assistants answer category questions with a handful of brand names. Noma tracks whether yours is one of them, across ChatGPT, Perplexity, Gemini, Claude and Grok.
- best term insurance plan in India
- which health insurance covers pre-existing conditions
- is [insurer] good for claim settlement
- cheapest car insurance renewal India
Three agents, three separate jobs
Know the audience is real before you pay for it
Creator budgets in insurance are set against follower counts, which is the number most likely to be bought.
- TruAI scores follower quality profile by profile, calibrated for Indian accounts
- Forecast expected return before the brief goes out, not after the invoice
- Attribute sales to the product, so you learn which creator sells what
Be named when an assistant answers
Category questions are increasingly answered with a handful of brand names, chosen without anyone visiting a website.
- Daily tracking across ChatGPT, Perplexity, Gemini, Claude and Grok
- Share of voice per prompt, and which competitor is named instead
- A 12-point audit of whether your pages can be quoted cleanly
Find the spend that is not working
Read-only access to Meta and Google Ads, explained in plain language rather than another dashboard.
- Creative fatigue flagged before performance drops
- Wasted spend pinpointed at campaign, ad set and creative level
- A full account audit the moment you connect
Playbooks worth starting with
- AI Search VisibilityWhat Is Share of Voice in AI Search and How Do You Actually Measure It?
- AI Search VisibilityHow to Run a Competitor AI Visibility Audit in One Afternoon (No Agency Required)
- AI Search VisibilityHow to Get Cited by Gemini Specifically (It Works Differently From ChatGPT and Perplexity)
- AI Search VisibilityNoma vs Traditional SEO Tools: What Ahrefs and Semrush Genuinely Cannot Do for You in 2026
- Paid MediaWhy Your Google Ads ROAS Is Lying to You (And What the Real Number Looks Like)
- Paid MediaWhy Your Meta Retargeting Ads Are Showing to People Who Will Never Buy Again
Common questions
Why does AI search matter more for insurance than for most categories?
Because the purchase is preceded by a comparison that is tedious to do manually and well suited to an assistant. Questions about coverage, exclusions, claim ratios and premiums have factual answers, so people ask directly rather than browsing. Whichever insurers get named enter the consideration set and the rest are never compared at all — and unlike a search ranking, there is no second page to be on.
Stop guessing which half is working
Nia, Noma and Pulse work independently. Start with the one that hurts most.