Noma vs Scrunch
Two AI search visibility tools, compared on what each one tracks, what it costs, and which problem it is actually built to solve.
- Scrunch is a direct competitor, and anything telling you otherwise is out of date. They rebranded from Scrunch AI, and they now monitor brand presence across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta, with citation tracking. Seven surfaces, which is more than Noma’s five.
- They also do something Noma does not do at all. Their AXP, the Agent Experience Platform, generates an AI-friendly version of your site for AI-driven experiences. That is a different kind of product on top of the monitoring, and Noma has no equivalent.
- Where Noma differs is Grok, cadence and seats. Five engines including Grok, which Scrunch does not list, polled daily, with the source page behind each citation recorded. Seats are unlimited; Scrunch includes three on Starter and five on Growth, with extras at $25 a month each.
- On price, Scrunch publishes and Noma trials. Starter is $250 a month billed annually or $300 monthly; Growth is $417 annually or $500 monthly. Noma runs a 14-day trial with no card. Both are honest models; they suit different points in a buying process.
Why AI search visibility needs its own tool
Scrunch is one of the few tools in this category that has gone in two directions at once. It monitors how AI engines describe your brand, and it also generates an agent-facing version of your site so those engines have something clean to read. The second half is a genuinely different product idea, and Noma does not attempt it.
That makes this comparison less about who tracks more and more about what you think the job is. If the job is measuring and then briefing a content team, the monitoring depth is what counts. If the job includes serving AI crawlers a purpose-built surface, Scrunch is doing something nobody else here is.
Everything said about Scrunch comes from their published pricing page as checked on the date above, following the redirect from their old domain. Their engine list, seat counts, prompt allowances and prices are all published, which makes this an easier page to write honestly than most.
What to look for in an AI visibility tool
Four questions separate tools that change what a team does from tools that add a dashboard. They are worth asking of both products below, and of whatever you are using today.
Engine coverage and cadence
A tool that watches four engines cannot tell you about the fifth, and an infrequent reading cannot separate a real shift from noise. Ask which engines are covered and how often each is polled before anything else.
Mentions versus citations
Knowing you were mentioned is a score. Knowing which page the engine drew on is a task list. If a marketplace listing is cited instead of your own product page, that is a fixable problem you cannot see from mention counts alone.
Prompts, not keywords
Nobody types "best sunscreen oily skin india" into an assistant; they ask a question. A prompt set assembled from real customer questions gives a different — and more honest — visibility picture than one derived from a keyword export.
Recommendations you can action
Most tools in this category are good at telling you that you are absent. The useful ones tell you why, and rank the fixes by expected impact so a content team knows what to write first.
Noma vs Scrunch, feature by feature
| Capability | Noma | Scrunch |
|---|---|---|
| What it is | AI search visibility tool | AI visibility plus an agent-facing site layer |
| Surfaces tracked | Five — ChatGPT, Perplexity, Gemini, Claude, Grok | Seven — ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta |
| Grok coverage | Yes | Not on the published list |
| Google AI Mode, AI Overviews, Meta | Not covered | Covered |
| Entry price | 14-day free trial, no card; paid plans after | $250/month billed annually, or $300 monthly |
| Next tier | Custom | Growth at $417/month annually, or $500 monthly |
| Team seats | Unlimited on every plan | Three on Starter, five on Growth; extras $25/month each |
| Custom prompts | Not metered by plan | 350 on Starter, 700 on Growth |
| Polling cadence | Daily | Not published |
| Citation source tracking | Records which page each engine cited | Citation tracking; source page detail not published |
| Agent-facing site version | Not offered | AXP generates an AI-friendly version of your site |
| Creator marketing | Included via Nia — free, 10M+ profiles | Not offered |
| Paid media analysis | Included via Pulse — Google and Meta Ads | Not offered |
Rows come from Scrunch’s public pricing and product pages as checked at publication. “Not published” means their documentation does not state a position, not that the answer is bad. “Not offered” means outside the product’s stated scope, and a row saying so is a note about what each one sets out to do rather than a criticism.
Where Noma fits
Noma runs your category prompts against ChatGPT, Perplexity, Gemini, Claude and Grok on a schedule and records whether your brand is named in the answer each one generates. Five engines, polled daily — the fifth being Grok, which most tools in this category do not cover.
Being mentioned is only half the reading. When an engine cites a page, Noma records which page: your own site, a marketplace listing, a review roundup, or a competitor’s blog. That is the difference between knowing you are invisible and knowing what to do about it. Alongside the mention it captures the wording used to describe you, because being named as a budget option is a different outcome to being named as the category leader.
Share of voice is measured per prompt rather than as one site-wide number, because visibility is never uniform across a category — most brands are strong on a handful of questions and absent on the rest. The prompt set is built from questions customers actually ask rather than from a keyword list, and the recommendations that come back are ranked by expected impact: the pages to write, the wording to fix, the structured data to add.
Noma also sits on one platform with Nia for creator marketing and Pulse for paid media, so AI visibility can be read next to the channels competing with it for budget. Whether that matters depends entirely on whether you have those problems too.
What Noma actually measures
The rest of the platform: Noma for AI search visibility, Nia for creator marketing and attribution, Pulse for Google and Meta Ads — or how the three apply in your category.
Where Scrunch fits
Scrunch covers more surfaces than Noma and publishes exactly what you get at each tier, which is more transparency than most of this category manages. The AXP layer is the genuinely interesting part: rather than only telling you that engines are not citing you, it generates a version of your site built for them to read. Whether that turns out to be the right bet is an open question in this category, but it is a real product doing something Noma does not, and a team that wants both measurement and a served surface should look at them seriously.
What it does not cover
- Grok is not on their published engine list, so one of Noma’s five surfaces is unaccounted for.
- Seats are capped at three on Starter and five on Growth, with additional users at $25 a month, so the cost of giving the team access scales.
- Custom prompts are capped at 350 and 700, so the breadth of your picture is a function of your tier.
- Polling cadence is not published, so how quickly a change in the answers reaches the dashboard is unknown before buying.
- The entry point is $250 a month, so finding out whether AI search matters in your category costs a committed month.
Which one your team actually needs
Category presence, before it is gone
AI answers name two or three brands and stop. There is no tenth position to occupy and no long tail to fall back on — you are in the answer or you are not in the consideration set at all. The number worth reporting upward is share of voice across the questions customers actually ask, tracked over time, because it moves slowly and then all at once.
A discipline that diverges from ranking
AEO shares fundamentals with SEO — crawlability, structured data, credible sources — then parts company on what counts as success. A page can rank third for a keyword and never be named by an engine answering the same question. Measuring the two with one tool produces a confident answer to the wrong question.
What to write, in what order
Citation source data turns AEO from a theory into a queue. If engines are quoting a review roundup for your category, the work is getting into that roundup. If they are quoting a competitor’s comparison page, the work is writing a better one. Both are concrete; a visibility score is not.
The cost of finding out
For a brand that has not yet established whether AI search matters in its category, the first question is what it costs to find out. A trial that needs no card answers that in a fortnight. A monthly commitment answers it in a procurement cycle.
What a rollout looks like
AI visibility is not a switch. This is the sequence that gets a team from “we think we are missing from these answers” to a trend a content team can work against.
Phase 1 — Baseline
Week 1–2- Build the prompt set
Start from the questions customers ask in your category rather than from a keyword export. Twenty good prompts beat two hundred derived ones.
- Name the competitors you care about
Share of voice is only meaningful against a defined set. Pick the brands you actually lose to.
- Take the first reading
Establish where you appear, where you do not, and which sources engines cite instead of you. This is the number everything after is measured against.
Phase 2 — Fix the sources
Week 3–8- Answer the question in the first two sentences
Engines quote what is quotable. A page that opens with positioning and reaches the answer in paragraph six will not be cited.
- State facts that can be verified and attributed
Add the structured data that lets an engine attribute a claim to your brand rather than to whoever restated it.
- Get into the roundups engines already cite
If a third-party comparison is the source for your category, being absent from it is the whole problem. That is outreach work, not on-page work.
Phase 3 — Hold and widen
Ongoing- Read the trend weekly, not daily
Answers move as models and their sources update. Weekly is enough to tell a shift from noise in most categories.
- Widen the prompt set as the category moves
New questions appear. A prompt set fixed at launch slowly stops describing the category it was built for.
- Judge it against the rest of the budget
Nia for creator and Pulse for paid sit on the same platform, so AI visibility can be read next to the channels competing with it for spend.
The verdict
Scrunch is the strongest competitor on this list on raw coverage, and the AXP layer is a real idea rather than a feature row. If you want seven surfaces including Meta and Google’s AI properties, and you like the idea of serving agents a purpose-built version of your site, buy Scrunch. Noma is the better fit if Grok matters, if you want the source page behind each citation and share of voice per prompt, if seats should not be metered, or if you want to see your category before committing $250 a month. Neither of these is the obvious answer for everyone.
Choose Noma if
- Grok coverage matters to your category
- The whole team needs access without paying per seat
- You need the page behind each citation, not only that you were named
- A prompt cap tied to your tier would cut off part of your category
- You want to see your category before committing to a monthly cost
Choose Scrunch if
- Google AI Mode, AI Overviews or Meta are surfaces you need watched
- An agent-facing version of your site is something you want served
- Seven surfaces matters more than the two Noma names that they do not
- Published per-tier limits help you budget more than a trial does
Common questions
Does Scrunch track AI search visibility?
Yes, and comprehensively. Their pricing page lists monitoring across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta, with citation tracking to see when and how AI agents reference your brand. Older comparisons describing Scrunch as a content-experience tool that does not compete in AI search are out of date, and this page does not repeat that.
What is the difference between Noma and Scrunch?
Scrunch covers seven surfaces to Noma’s five and adds AXP, which generates an agent-facing version of your site. Noma covers ChatGPT, Perplexity, Gemini, Claude and Grok, polls daily, records which page each engine cited, measures share of voice per prompt, and includes unlimited seats. Scrunch publishes prices from $250 a month with three seats; Noma runs a 14-day trial with no card.
What does Scrunch cost?
Starter is $250 a month billed annually or $300 month-to-month, with three seats, 350 custom prompts and 1,000 industry prompts. Growth is $417 annually or $500 monthly, with five seats and 700 custom prompts. Enterprise is custom. Additional users are $25 a month each.
What is AXP and does Noma have anything like it?
AXP is Scrunch’s Agent Experience Platform, which generates an AI-friendly version of your site for AI-driven experiences. Noma has no equivalent and is not building one. Noma tells you which pages engines cite and what to change; it does not serve a separate surface to them.
Which AI engines does Noma track?
ChatGPT, Perplexity, Google Gemini, Claude and Grok — five engines, polled daily, on every plan, with the source page recorded for each citation and share of voice measured per prompt against competitors you name.
Why do seat limits matter?
AI search work spans content, SEO, brand and whoever reports upward. When a plan includes three seats and extras cost $25 a month, someone in that chain ends up working from a screenshot. Unlimited seats is less a pricing feature than a decision about whether the data reaches the people who act on it.
Scrunch is a trademark of its respective owner. Nurdd is not affiliated with, endorsed by or sponsored by Scrunch. Marks and product names are used only to identify the products being compared, and every claim about Scrunch was taken from their own public pages on the date shown above.
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