Marketing intelligence for medtech companies
MedTech sells to clinicians, procurement committees and increasingly to patients who arrive already informed. All three now start with an assistant, and all three get a different answer.
What makes medical device and health technology companies different
Two buyers, two vocabularies
Clinicians ask about specifications and evidence; patients ask whether it hurts and what it costs. Content written for one is invisible to the other.
Evidence lives where assistants cannot quote it
Trial data in PDFs and journals rarely reaches a generated answer. Competitors who publish plain-language summaries get cited instead.
Procurement outlasts the attribution window
A decision taking nine months cannot be evaluated on the thirty-day window most paid reporting defaults to.
These questions are being answered without you
Assistants answer category questions with a handful of brand names. Noma tracks whether yours is one of them, across ChatGPT, Perplexity, Gemini, Claude and Grok.
- best [device category] for clinics in India
- is [product] approved in India
- [brand] vs [competitor] device comparison
- how much does [procedure] equipment cost
Three agents, three separate jobs
Know the audience is real before you pay for it
Creator budgets in medtech are set against follower counts, which is the number most likely to be bought.
- TruAI scores follower quality profile by profile, calibrated for Indian accounts
- Forecast expected return before the brief goes out, not after the invoice
- Attribute sales to the product, so you learn which creator sells what
Be named when an assistant answers
Category questions are increasingly answered with a handful of brand names, chosen without anyone visiting a website.
- Daily tracking across ChatGPT, Perplexity, Gemini, Claude and Grok
- Share of voice per prompt, and which competitor is named instead
- A 12-point audit of whether your pages can be quoted cleanly
Find the spend that is not working
Read-only access to Meta and Google Ads, explained in plain language rather than another dashboard.
- Creative fatigue flagged before performance drops
- Wasted spend pinpointed at campaign, ad set and creative level
- A full account audit the moment you connect
Playbooks worth starting with
- AI Search VisibilityWhat Is Share of Voice in AI Search and How Do You Actually Measure It?
- AI Search VisibilityHow to Run a Competitor AI Visibility Audit in One Afternoon (No Agency Required)
- AI Search VisibilityNoma vs Traditional SEO Tools: What Ahrefs and Semrush Genuinely Cannot Do for You in 2026
- AI Search VisibilityHow to Get Cited by Gemini Specifically (It Works Differently From ChatGPT and Perplexity)
- Paid MediaWhat a Healthy Google Ads Account Looks Like vs What Most D2C Brands Actually Have
- Paid MediaWhy Your Google Ads ROAS Is Lying to You (And What the Real Number Looks Like)
Common questions
Does influencer marketing apply to MedTech at all?
Rarely in the consumer sense and never for regulated claims. Where it applies is professional advocacy — clinicians discussing categories and techniques rather than endorsing products — and patient education for consumer-facing devices. Both need the same discipline as any creator work: verify the audience is real before attaching your name to it. For most MedTech companies the higher-value surface is AI visibility, because the buying committee researches you through an assistant long before it contacts you.
Stop guessing which half is working
Nia, Noma and Pulse work independently. Start with the one that hurts most.