Marketing intelligence for D2C brands
Every channel reports a number that flatters itself, and none of them add up to what the bank says. The gap is attribution, and it is widest exactly where creators and paid media overlap.
What makes D2C and ecommerce brands different
Every platform claims the same sale
Meta claims it, Google claims it, and the creator who caused it claims nothing because there was no click. Blended ROAS is the only honest number and almost nobody calculates it.
Marketplace listings outrank your own site in AI answers
Ask an assistant for the best brand in your category and the citation often goes to a marketplace or a roundup rather than to you.
Discounting is doing the work you credit to brand
Measured per channel rather than per cohort, discount-driven orders look like marketing performance for exactly as long as the discount runs.
These questions are being answered without you
Assistants answer category questions with a handful of brand names. Noma tracks whether yours is one of them, across ChatGPT, Perplexity, Gemini, Claude and Grok.
- best D2C brands in India for [category]
- is [brand] worth buying
- [brand] vs [competitor] which is better
- where to buy [product] online in India
Three agents, three separate jobs
Know the audience is real before you pay for it
Creator budgets in e-commerce & d2c are set against follower counts, which is the number most likely to be bought.
- TruAI scores follower quality profile by profile, calibrated for Indian accounts
- Forecast expected return before the brief goes out, not after the invoice
- Attribute sales to the product, so you learn which creator sells what
Be named when an assistant answers
Category questions are increasingly answered with a handful of brand names, chosen without anyone visiting a website.
- Daily tracking across ChatGPT, Perplexity, Gemini, Claude and Grok
- Share of voice per prompt, and which competitor is named instead
- A 12-point audit of whether your pages can be quoted cleanly
Find the spend that is not working
Read-only access to Meta and Google Ads, explained in plain language rather than another dashboard.
- Creative fatigue flagged before performance drops
- Wasted spend pinpointed at campaign, ad set and creative level
- A full account audit the moment you connect
Playbooks worth starting with
- Attribution & MeasurementHow to Build an Influencer Attribution System From Scratch With Zero Tech Resources
- Paid MediaWhy Your Google Ads ROAS Is Lying to You (And What the Real Number Looks Like)
- AI Search VisibilityWhat Is Share of Voice in AI Search and How Do You Actually Measure It?
- Brand & Content StrategyThe D2C Marketing Stack for 2026: Which Tools Talk to Each Other (And Which Ones Don't)
- Brand & Content StrategyZero-Click Commerce: Why the Marketing Funnel Is Dead in 2026
Common questions
What is the fastest way to see whether creator campaigns are actually profitable?
Stop measuring at the click and start measuring at the cohort. Server-side, first-party attribution catches purchases that platform pixels miss, particularly on mobile where the journey crosses apps. Then compare creator-driven cohorts against baseline on repeat rate and delivered revenue rather than order value — returns and one-time discount buyers flatter the first number badly. The SDK handles tracking; the cohort comparison is a discipline more than a tool.
Stop guessing which half is working
Nia, Noma and Pulse work independently. Start with the one that hurts most.