Paid Social Advertising Agency
Meta and Google Ads, planned, run and reported for you.
Work email only. Next you pick a goal and a time · Updated
Definition
A paid social advertising agency plans, buys and optimises paid ads on social platforms such as Facebook and Instagram, tests the creative, keeps the tracking accurate, and reports what the spend returned.
Nurdd runs paid social on Meta (Facebook and Instagram) together with Google Ads as one managed service, and reads every account against published category benchmarks. Meta verified Nurdd as a Tech Provider, and Google approved Nurdd’s access to the Google Ads API.
Key facts
- Channels: Facebook, Instagram and Google Ads
- Verified Meta Tech Provider · Official APIs approved by Google
- Reports: monthly
- Area served: worldwide
What we do
Five jobs, run as one managed service.
Plan the account
Campaign structure, audiences and a budget split across Meta and Google, set by what each campaign is meant to do.
Test the creative
Ad concepts, hooks and formats (feed, Reels, Stories) tested against each other, with creative fatigue watched so tired ads are replaced.
Run the campaigns
Bids, budgets, audiences and placements managed on Meta and Google, so spend moves to what is working.
Fix the measurement
Pixel, Meta Conversions API, Google Ads conversion tracking and UTMs checked, so the numbers you are judged on are right.
Benchmark by category
CPM, CTR, CPA and ROAS read against published medians for your category, not one blended average, and against your own break-even ROAS.
How it works
Audit
Account structure, tracking and creative reviewed, and your numbers placed against published benchmarks for your category.
Plan
Budget split, test plan and targets set from your break-even ROAS, not from a generic average.
Run and test
Campaigns launched or restructured, with creative and audience tests running continuously.
Report monthly
Spend, CPM, CTR, CPA and ROAS against your targets and category benchmarks, with what changes next month.
Deliverables
Everything below is yours to keep.
| 01Account and tracking audit | Meta and Google accounts, pixel, Conversions API and conversion tracking. |
|---|---|
| 02Category benchmark read | Your CPM, CTR, CPA and ROAS against published medians for your category. |
| 03Break-even ROAS target | The return each channel must reach to pay for itself, from your margins. |
| 04Media plan | Campaign structure and budget split across Meta and Google. |
| 05Creative test plan | Concepts, hooks and formats to test, with briefs for whoever produces them. |
| 06Campaign management | Bids, budgets, audiences and placements run on Meta and Google. |
| 07Monthly report | Results against targets and benchmarks, and the plan for next month. |
Pricing model
How we price
Scoped per brand.
Scoped per brand. The scope is set by the channels we run (Meta, Google or both), the number of markets and campaigns, how much creative testing you need, and how much tracking work the account needs first.
Good to know
- No price or “from” figure is published; each brand gets its own scope.
- Reports are monthly.
- Worldwide, quoted in USD.
Frequently asked questions
What does a paid social advertising agency do?
A paid social advertising agency plans, runs and optimises paid ads on social platforms such as Facebook and Instagram: audiences, budgets, creative tests and conversion tracking. It then reports what the spend returned. Nurdd does this on Meta and on Google Ads, and reports monthly.
Which ad platforms does Nurdd run?
Nurdd runs Meta ads (Facebook and Instagram) and Google Ads. Meta verified Nurdd as a Tech Provider, and Google approved Nurdd’s access to the Google Ads API.
Is Nurdd verified by Meta and Google?
Yes. Meta verified Nurdd as a Tech Provider: the business verification and the access verification are both complete. Google approved Nurdd’s access to the Google Ads API.
How do you judge whether paid social ads are working?
Nurdd judges paid social against your own break-even ROAS first, then against published benchmarks for your category. Category medians differ widely on Meta and Google, so one blended average misleads. Nurdd’s paid media benchmarks guide lists the 2026 medians by category and names its sources.
How much does a paid social advertising agency cost?
Nurdd scopes every paid social engagement per brand and publishes no price. The scope depends on the channels, markets and campaigns, how much creative testing you need, and the tracking work required. Book a demo to get a scope for your brand.
Where does Nurdd run paid social campaigns?
Worldwide. Nurdd runs Meta and Google Ads campaigns for brands in any region and quotes in USD.
Further reading
Book a demo
See how your ads compare with your category.
Leave your work email and pick a time. We’ll walk through the published Meta and Google benchmarks for your category and what we would check first in your account.
- Your category’s Meta and Google benchmarks, with sources
- What we would check first in your tracking
- How the scope is set for your brand
