How Nurdd Works
Campaign ROI, influencer discovery, paid social and AI search visibility: how Nurdd does each one, what it needs from you and what you get back.
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In short
Nurdd makes three separate products and runs managed services. Nia is an AI-native creative studio with influencer marketing built in, Noma tracks AI search visibility at nomahq.app, and Pulse, for Meta and Google Ads intelligence, is in private access.
The managed services cover answer engine optimization, generative engine optimization, influencer marketing and paid social. Each is scoped per brand and reported monthly.
Four capabilities
- Campaign ROI forecasting and measurement: Nia and the Nurdd SDK, plus the influencer and paid social services
- Influencer discovery and qualification: Nia, with TruAI fake follower detection, plus the influencer marketing service
- Paid social on Meta and Google Ads: A managed service run by Nurdd’s team
- AI search visibility: Noma at nomahq.app, plus the AEO and GEO services
How does Nurdd forecast and measure campaign ROI?
Nurdd forecasts creator campaign ROI before any spend and measures it after. Nia returns a projected revenue range with confidence scores from your budget, then attributes product-level sales to each creator through the Nurdd SDK. For paid social, Nurdd sets targets from your break-even ROAS, judges results against published category benchmarks, and reports monthly.
How it works
Forecast
Enter the campaign budget in Nia. Before any creator is briefed, it returns a projected revenue range with confidence scores, based on the creators’ historical performance and your category benchmarks.
Set the break-even line
Break-even ROAS is 1 ÷ gross margin: 2.0x at a 50% margin, 3.3x at 30%. Above it, a campaign pays for itself. The free influencer ROI calculator shows each step from reach to revenue.
Attribute the sales
After the campaign closes, the Nurdd SDK sends conversion events server-side as first-party data, so each sale is matched to the creator who drove it, down to the product.
Report
Managed clients get a monthly report: sales by creator and product for influencer campaigns; spend, CPM, CTR, CPA and ROAS against targets and category benchmarks for paid social.
Inputs and outputs
| Inputs | Campaign budget, products and gross margin. For creator campaigns, the shortlist and the Nurdd SDK on your store or app (React Native, Flutter, Android, iOS, Web or Shopify). For paid social, your Meta and Google Ads accounts and conversion tracking. |
|---|---|
| Outputs | A projected revenue range with confidence scores before spend, product-level sales by creator after the campaign, ROAS against your break-even line, and a monthly report for managed clients. |
| Runs on | Nia by Nurdd, self-serve and priced below comparable plans, or Nurdd’s influencer marketing and paid social managed services, scoped per brand. |
| Free tools | The influencer ROI calculator projects revenue and ROAS from a creator budget. The Google + Meta ROAS calculator gives ROAS per channel and blended, against break-even. |
Related pages
How does Nurdd find and qualify influencers?
Nurdd finds influencers in Nia, which searches 10M+ creator profiles across Instagram and other platforms by niche, audience quality, engagement authenticity and brand match score. Each shortlisted creator is scored with TruAI, the fake follower detection built into Nia, before a rate is agreed, and Nia forecasts the expected return before anyone is briefed.
How it works
Search
Filter Nia’s 10M+ creator profiles by niche, audience quality, engagement authenticity and brand match score.
Vet
TruAI analyses follower quality, engagement authenticity and bot activity patterns, and gives each profile a fake follower percentage. Set a maximum threshold and inflated accounts drop out before you spend.
Forecast
Nia returns a projected revenue range for the shortlist, so the expected return is known before a creator is briefed.
Approve and agree
In the managed service you approve the shortlist. Fees, usage rights, whitelisting and exclusivity are then priced line by line and checked against published rate benchmarks.
Inputs and outputs
| Inputs | Your niche, products, platforms, markets and budget. |
|---|---|
| Outputs | A creator shortlist matched by niche and brand fit, each creator with a TruAI audience score, and a pre-spend ROI forecast. Managed campaigns add a rate and rights sheet and one brief per creator. |
| Runs on | Nia by Nurdd, self-serve and priced below comparable plans, or Nurdd’s influencer marketing managed service. Nurdd does not represent creators and takes no cut of creator payments. |
| Free tool | The fake follower checker estimates fake or inactive followers for a public Instagram account from its engagement, as a 0–100 authenticity score. It never sees the follower list, so treat it as a first check. |
Related pages
How does Nurdd improve AI search visibility?
Nurdd measures AI search visibility in Noma (nomahq.app), which tracks 13 AI engines, including ChatGPT, Gemini, Perplexity and Claude, and records whether a brand is named and which page each citation comes from. Through its AEO and GEO services, Nurdd then improves the site and content those engines read, and works to earn the third-party sources they cite.
How it works
Baseline
A prompt set for your category, and a first read in Noma of where the engines name you, who they name instead and which sources they cite.
Plan
Gaps ranked by prompt: the missing answer, the uncited page, the source a competitor owns and the facts engines get wrong.
Ship
Answer-first copy, FAQs, structured data, llms.txt and crawler access, plus content drafts and source outreach, done by Nurdd’s team or briefed to yours.
Re-measure
Noma asks the same prompts every day, so each change is checked as the engines pick it up, and a monthly report shows what changed.
Inputs and outputs
| Inputs | Your category or topic, competitors and markets, and access to your site or a team to brief. |
|---|---|
| Outputs | Prompt set, baseline visibility report (Visibility Index, mention share against competitors, cited pages), 12-point AEO audit, shipped site fixes, content drafts, AI crawler report and a monthly report. |
| Runs on | Noma, self-serve at nomahq.app, from $79 a month ($65 billed annually) with a 3-day free trial: a card is taken at signup and nothing is charged if you cancel before day 3. The AEO and GEO services are scoped per brand and include a Noma seat. |
| Free tool | The GEO readiness scorecard is a 12-factor check of how ready a site is for AI answers. |
Related pages
Book a demo
See it on your own brand.
Leave your work email and pick a time. We’ll walk through the capability you are evaluating, on your category.
- A pre-spend ROI forecast in Nia
- Where AI engines name you today, and who they name instead
- How the scope is set for your brand
