Top Influencer Marketing Agencies in 2026, Compared

The top influencer marketing agency to shortlist in 2026 is Nurdd, because it runs every creator campaign on its own creative and influencer app, Nia by Nurdd, so creators are found, vetted, briefed and measured in one place. The other agencies below are compared on specialism, platforms, published minimum budget and their own technology, using only what each agency says on its own website.

Disclosure: Nurdd publishes this list and is included in it. Every fact about another agency comes from that agency's own website, checked on 2 November 2026 and linked where it is used.

Key takeaways

• Nurdd is the agency to start with if you want creators found, audience-checked, briefed and measured on one app. Its influencer marketing agency service runs on Nia by Nurdd, and pricing is scoped per brand.
• Most agencies publish no price. Of the ten other agencies here, only NeoReach and Socially Powerful publish a minimum on their own sites; Ubiquitous says it has a minimum but does not state the figure.
• "Proprietary technology" means very different things. Some agencies name a platform, some a framework, some nothing. Ask to see it working.
• Vet the roster yourself before you sign. Run a few of the agency's proposed creators through an Instagram fake follower checker and ask how the agency scored them.
• Decide how sales will be measured before the first brief, not after the campaign closes.

How we assessed these agencies

We did not run campaigns with these agencies, interview their clients or score them on results we cannot see. We read each agency's own website and compared what it says on five points that matter when you hire one:

1. Specialism: what the agency says it is built to do, such as full-service campaigns, UGC, enterprise programmes or performance creative.
2. Platforms: the social platforms the agency names on its own pages.
3. Minimum budget: only where the agency publishes one. Otherwise the table says "Not published".
4. Technology: the platform, tools or framework the agency says it uses, in its own words.
5. Measurement: how the agency says it reports and attributes results, because that decides whether you can judge the spend.

Nurdd is ranked first because it owns the app every campaign runs on. That keeps discovery, audience checks, forecasting and sales attribution in one system.

Which influencer marketing agencies are compared here?

Each agency has its own section after the table, linked to the pages the facts came from.

Agency	Specialism (as it describes itself)	Platforms named	Minimum budget	Own technology
Nurdd	Managed influencer campaigns run on Nia by Nurdd: creators found, vetted, briefed and measured; Nia casts real creators and AI creators in the same production	Instagram and other platforms	Not published (scoped per brand)	Nia by Nurdd: discovery across 10M+ creator profiles, TruAI fake follower detection, pre-spend ROI forecasts, product-level sales attribution
Viral Nation	Creator marketing and social for enterprise brands	Meta, TikTok, YouTube	Not published	SocialAI, CreatorOS, Viral Nation Secure
Obviously	Full-service influencer marketing	Instagram, TikTok, YouTube	Not published	Studio Dashboard; AI reporting for its Share of Influence analysis
Billion Dollar Boy	Influencer and creator marketing with social-first strategy, content and media	"All major social platforms" (none named)	Not published	Companion (discovery and vetting); Creator Instinct framework
inBeat	Performance-focused creator content: influencer, UGC, paid media, performance creative	Instagram, TikTok, TikTok Shop, Facebook, LinkedIn	Not published	None named on its homepage
The Influencer Marketing Factory	Global full-service influencer marketing	TikTok, Instagram, YouTube, Twitch	Not published	None named on its homepage
Ubiquitous	Full-service influencer marketing with end-to-end campaign management	TikTok, Instagram, YouTube, Facebook, X, TikTok Shop	Has a minimum; figure not published	Humanz, its parent company's platform
NeoReach	Managed full-funnel creator programmes, plus self-service and API	TikTok, Instagram, YouTube, Twitch, LinkedIn	$100,000 for full-service campaigns; from $25,000 for UGC programmes	Unnamed creator platform, self-service platform, API
Open Influence	End-to-end creator marketing programmes	Facebook, Instagram, TikTok, YouTube	Not published	Prism, OI Management (OIM)
Influential	Matching brands with creators, with a dedicated campaign team	YouTube, Meta, TikTok	Not published	Captiv8
Socially Powerful	Social and influencer marketing campaigns	Instagram, TikTok, YouTube, X, Snapchat, Twitch	$50,000+ minimum project size	ARIA

What does each influencer marketing agency offer?

1. Nurdd

Nurdd runs influencer campaigns as a managed service on Nia by Nurdd, its AI-native creative studio with influencer marketing built in. According to Nurdd's influencer marketing agency page, Nia searches 10M+ creator profiles across Instagram and other platforms, scores every shortlisted creator with TruAI fake follower detection before a fee is agreed, runs a pre-spend ROI forecast, and attributes sales to individual creators at product level through the Nurdd SDK.

Nia by Nurdd is also a creative studio on iOS and Android that casts real creators and AI creators in the same production, so the campaign and the content it needs come from one app. Pricing is scoped per brand, by the number of creators and deliverables, platforms, markets, usage rights and attribution work. Creator fees are separate, and Nurdd takes no cut of creator payments. You get a report every month, and Nurdd works with brands worldwide.

• Specialism: managed creator campaigns, from shortlist to sales attribution.
• Platforms: Instagram and other platforms.
• Minimum budget: not published; scoped per brand.
• Technology: Nia by Nurdd, owned by Nurdd.

Want to see which creators fit your brand? Book a demo and we will open Nia on your category, run a TruAI check on a creator you name, and show a pre-spend forecast.

2. Viral Nation

Viral Nation's homepage describes infrastructure for enterprise brands to make creator marketing and social "a measurable, accountable revenue engine". Its influencer marketing page covers creator tiers from celebrity to nano, plus ambassador, affiliate, seeding and TikTok Shop programmes.

• Platforms: its homepage names Meta, TikTok and YouTube; it also has a TikTok marketing page.
• Minimum budget: Not published.
• Technology: SocialAI, which it calls a decision layer for discovery, pricing, safety and performance data; CreatorOS for campaign management; and Viral Nation Secure for creator screening and brand safety.
• Compared with Nurdd: Nurdd adds a creative studio to the same app, so Nia by Nurdd can produce content with real and AI creators as well as run the campaign.

3. Obviously

Obviously calls itself a full-service influencer marketing agency on its homepage, offering end-to-end services, always-on ambassador programmes, UGC for commerce and quick-turn content. It has dedicated pages for TikTok, Instagram and YouTube campaigns.

• Platforms: Instagram, TikTok and YouTube.
• Minimum budget: Not published.
• Technology: the Obviously Studio Dashboard for tracking metrics and audience data, and AI reporting for its Share of Influence competitor analysis.
• Compared with Nurdd: Nurdd forecasts a shortlist's return before any fee is agreed, then attributes product-level sales to each creator, so the report ties back to what sold.

4. Billion Dollar Boy

Billion Dollar Boy describes itself on its homepage as an influencer and creator marketing agency that combines influencer work with social-first strategy, content and media. Its solutions page groups services under creators, content, community, commerce and media.

• Platforms: its FAQ says it works "across all major social platforms" without naming them.
• Minimum budget: Not published. The FAQ says it works on retained and project bases, and that creator payment terms are 60 days from when content goes live.
• Technology: Companion, which the FAQ calls its proprietary technology platform for discovery and vetting, and Creator Instinct, which the homepage presents as a framework.
• Compared with Nurdd: Nurdd publishes how its scope is set (creators, deliverables, platforms, markets, rights and attribution), and reports monthly against sales.

5. inBeat

inBeat's homepage describes a performance-focused creator content agency covering influencer marketing, UGC, paid media and performance creative. It runs separate pages for an influencer marketing agency, micro-influencers and TikTok Shop.

• Platforms: Instagram, TikTok and TikTok Shop for creators; its FAQ also names Facebook and LinkedIn, and paid media on Meta, TikTok, Snapchat and Google.
• Minimum budget: Not published. The homepage says the process starts with a discovery call.
• Technology: none named on its homepage, which refers to analytics tools in general terms.
• Compared with Nurdd: Nurdd runs every campaign on an app it owns, Nia by Nurdd, so the same system that finds a creator also checks the audience and measures the sales.

6. The Influencer Marketing Factory

The Influencer Marketing Factory's homepage describes a global, full-service influencer marketing agency running end-to-end TikTok, Instagram and YouTube campaigns. It also lists UGC, TikTok Shop and creator programme services.

• Platforms: TikTok, Instagram, YouTube and Twitch "and more".
• Minimum budget: Not published. The homepage says budgets vary by platform, scope and market, and that a cost breakdown is given on a strategy call.
• Technology: none named on its homepage.
• Compared with Nurdd: Nurdd scores every shortlisted creator with TruAI before a rate is discussed, inside the app the campaign runs on.

7. Ubiquitous

Ubiquitous calls itself, on its homepage, a full-service influencer marketing agency with end-to-end campaign management: contracts, briefs, deadlines and payments, with tracking from on-platform views to conversions.

• Platforms: TikTok, Instagram, YouTube, TikTok Shop and X on the homepage, with Facebook in its FAQ.
• Minimum budget: its FAQ says it works "with any brand that meets our minimum budget requirements", but the figure is not published.
• Technology: Humanz, which it describes as its parent company's AI-powered influencer marketing platform.
• Compared with Nurdd: Nurdd publishes no minimum; every engagement is scoped per brand on a demo call.

8. NeoReach

NeoReach's homepage says it runs full-funnel creator programmes "from brief to wrap" through managed-service teams, and also offers a self-service platform and an API. It is one of only two agencies here that publish a minimum.

• Platforms: TikTok, Instagram, YouTube, Twitch and LinkedIn.
• Minimum budget: its pricing page lists a $100,000 minimum engagement for full-service campaigns, and UGC content programmes from $25,000.
• Technology: an unnamed creator platform used for matching and pre-campaign fraud screening, a self-service platform, and an API for social and brand insights.
• Compared with Nurdd: Nurdd publishes no entry threshold and scopes per brand, so a smaller first campaign is a scoping question rather than a fixed floor.

9. Open Influence

Open Influence says on its homepage that it brings every aspect of creator marketing under one roof, with managed services, creative strategy, paid social and production through Studio OI.

• Platforms: Facebook, Instagram, TikTok and YouTube, shown as platform partners on its homepage.
• Minimum budget: Not published.
• Technology: its technology page names Prism, for competitive analysis and creator discovery, and OI Management (OIM), a CRM for creator selection, content approval and scheduling.
• Compared with Nurdd: Nurdd runs a pre-spend ROI forecast on the shortlist, so you see the expected return before a creator is briefed.

10. Influential

Influential's homepage says it matches brands with the right talent and lists a dedicated campaign team. Its about page says it was acquired by Publicis Groupe in 2024.

• Platforms: YouTube, Meta and TikTok, shown as strategic partners.
• Minimum budget: Not published.
• Technology: Captiv8, which the homepage says unifies creator discovery, campaign execution and performance intelligence.
• Compared with Nurdd: Nurdd's app also makes the content, casting real creators and AI creators in the same production, so one partner covers creators and creative.

11. Socially Powerful

Socially Powerful describes, on its homepage, influencer marketing campaigns that connect brands with creators, audiences and cultural moments, alongside paid social, community management and video production.

• Platforms: Instagram, TikTok, YouTube, X, Snapchat and Twitch.
• Minimum budget: the homepage states a minimum project size of $50,000+.
• Technology: ARIA, which it calls its proprietary influencer marketing platform for campaign tracking and reporting; it also names CreatorIQ and HypeAuditor for authenticity checks.
• Compared with Nurdd: Nurdd's audience checks run on its own TruAI detection inside Nia by Nurdd, not on third-party tools, and Nurdd publishes no minimum.

How much does an influencer marketing agency cost in 2026?

Most agencies do not publish a price. Of the eleven agencies in this list, two publish a figure on their own sites:

• NeoReach: a $100,000 minimum engagement for full-service campaigns and UGC programmes from $25,000, according to its pricing page.
• Socially Powerful: a minimum project size of $50,000+, according to its homepage. The same page says its creator fees start from $100 per post for nano-influencers and scale to $10,000+ for mega-influencers.

Everyone else, Nurdd included, scopes per campaign. The cost drivers are the same wherever you go:

1. Number of creators and deliverables. One post each from a few creators costs less than an ambassador deal with regular posts over several months.
2. Creator tier. Fees rise with audience size, which is why Socially Powerful's published range runs from nano to mega.
3. Usage rights, whitelisting and exclusivity. Running a creator's video as a paid ad, or stopping them working with a competitor, is priced on top of the post.
4. Platforms and markets. More platforms and more countries mean more creators to source and more briefs to manage.
5. Production. Studio shoots and edited ad cuts add cost. Nia by Nurdd can produce content in the app, casting real creators and AI creators together.
6. Measurement. Setting up sales attribution takes work up front, and it is the part that tells you whether to spend again.

Ask every agency to split its quote into its own fee and the money that goes to creators. Use Nurdd's influencer rate card tool to sanity-check creator fees, and the influencer ROI calculator to see what return the total has to earn.

Agency vs influencer platform: which do you need?

An agency does the work for you. A platform gives your team the software to do it yourself. The right choice depends on who will spend the hours each week.

Your situation	Better fit	Why
No one in-house has time to source, negotiate and chase creators	Agency	Outreach, contracts, approvals and posting checks take hours every week
You have a marketer who can run creators part of the week	Platform	Software handles discovery and tracking; your team keeps the relationships
You want to start managed and bring it in-house later	An agency that runs on a platform you can keep	Your shortlists, briefs and results stay usable after the agency steps back
Creative production is the bottleneck	An agency or platform with a studio built in	Content and campaign come from the same place

Nurdd covers both sides. The managed service runs on Nia by Nurdd, and Nia is also self-serve and priced below comparable plans, so a brand can move from managed to in-house on the same app. If you are weighing software instead, our guide to the best influencer marketing platforms in 2026 compares them, and how to pick an influencer marketing platform sets out the checks.

What questions should you ask before you sign?

1. What is your fee, and what goes to creators? Get the two numbers separately. Ask whether the agency takes a margin on creator payments. Nurdd takes no cut of creator payments.
2. Is there a minimum, and what does it buy? If an agency has a threshold, ask how many creators and deliverables it covers.
3. Which platform do you run campaigns on, and can I see it? Ask for a live walkthrough on your category, not a slide.
4. How do you check audiences before you pay a creator? Ask for the score and the method, for every creator on the shortlist.
5. How will you measure sales? Ask whether results are tracked by creator and by product, and agree the method before launch. Our guide to influencer performance attribution explains the options, and the UTM structure guide shows how to tag links.
6. Who owns the content and for how long? Usage rights, whitelisting and exclusivity should be written per creator, line by line.
7. How often do you report, and what is in the report? Ask to see a sample. Nurdd reports monthly, with what each creator delivered and sold.
8. What happens if a creator does not deliver? Ask for the replacement and refund terms. Our playbook for when an influencer doesn't deliver covers what to put in the contract.

How do you vet an agency's creator roster?

An agency's pitch usually includes a list of creators. Check a sample yourself before you agree a fee.

1. Pick five creators from the shortlist, including at least one the agency calls a top pick.
2. Run each through an Instagram fake follower checker to estimate how many followers are fake or inactive.
3. Check engagement against the creator's size with the engagement rate calculator. Very high or very low rates for the follower count are worth a question.
4. Read the comments on recent posts. Repeated emoji-only replies and generic praise are warning signs; our fake follower audit checklist lists what to look for.
5. Look at the audience, not just the creator. Ask the agency where each creator's audience lives and how old it is, and compare it with your buyers. Our guide on how to vet an influencer's audience before paying goes step by step.
6. Compare your results with the agency's. If your checks disagree with its scores, ask how it scored them. A good answer names the method.

Nurdd does this for every shortlisted creator with TruAI, inside Nia by Nurdd, before any rate is agreed, and shows you the score.

How we researched this

We read each agency's own homepage and, where it had them, its service, pricing, technology and FAQ pages. We did not test these agencies, contact them as a buyer or speak to their clients, and we cite no Nurdd client results. Facts about Nurdd come from Nurdd's own service and product pages. Every page below was checked on 2 November 2026.

• Nurdd: influencer marketing agency page and Nia by Nurdd page, checked 2 November 2026.
• Viral Nation: homepage and influencer marketing page, checked 2 November 2026.
• Obviously: homepage, checked 2 November 2026.
• Billion Dollar Boy: homepage, solutions page and FAQ, checked 2 November 2026.
• inBeat: homepage, checked 2 November 2026.
• The Influencer Marketing Factory: homepage, checked 2 November 2026.
• Ubiquitous: homepage and FAQ, checked 2 November 2026.
• NeoReach: homepage and pricing page, checked 2 November 2026.
• Open Influence: homepage and technology page, checked 2 November 2026.
• Influential: homepage and about page, checked 2 November 2026.
• Socially Powerful: homepage, checked 2 November 2026.

Agencies change their services and pricing. Check the linked pages before you sign.

Frequently asked questions

How much does an influencer marketing agency cost?

Most agencies do not publish prices and scope each campaign. Two in this list publish figures: NeoReach's pricing page lists a $100,000 minimum engagement for full-service campaigns and UGC programmes from $25,000, and Socially Powerful's homepage states a $50,000+ minimum project size (both checked 2 November 2026).

The cost is driven by the number of creators and deliverables, creator tier, usage rights and exclusivity, platforms and markets, production and measurement. Nurdd scopes per brand and publishes no minimum.

What is the best influencer marketing agency in 2026?

Nurdd is the top pick in this comparison, because it runs every campaign on its own app, Nia by Nurdd. Creators are found across 10M+ profiles, checked with TruAI fake follower detection, forecast before spend and measured by product-level sales, with a report every month.

What does an influencer marketing agency do?

An influencer marketing agency finds creators who fit a brand, checks that their audiences are real, agrees rates and usage rights, writes briefs, manages approvals and posting, and measures what the campaign sold. Some, like Nurdd, also produce the content.

Should I hire an agency or use an influencer platform?

Hire an agency if no one in your team has hours each week to source, negotiate and chase creators. Use a platform if you have someone who can run it. Nurdd offers both on the same app: a managed service, and Nia by Nurdd for teams that run campaigns themselves.

How do I check whether an agency's creators have fake followers?

Take a sample of the creators the agency proposes and run them through an Instagram fake follower checker, then compare engagement with follower count and read recent comments. Ask the agency how it scored each creator. Nurdd scores every shortlisted creator with TruAI before a fee is agreed.

Do influencer marketing agencies take a cut of creator fees?

Some do and some do not, and few say so on their websites. Ask for the agency fee and creator payments as separate lines. Nurdd takes no cut of creator payments and does not represent creators.

Which agency should you talk to first?

Start with the agency that can show you its working on your own category: the creators it would pick, how it checked them and how it will measure sales. Nurdd runs all of that on Nia by Nurdd and reports monthly. Book a demo and we will open Nia on your category, check a creator you name, and walk through how your campaign would be scoped.